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Digital Ads Specialist

at Keri


Location: Remote, Philippines

Position Type: Part-Time, Independent Contractor Schedule: Set your own hours, as long as you complete 20 hours per week, with one required client meeting and one team meeting each week.


Benefits

  • Paid Time Off

  • Work from Home

  • Internet Reimbursement


Job Description

Keri Virtual Assistants is looking for a Digital Ads Specialist with expertise in Google Ads and Meta Ads. In this role, you will be responsible for creating, optimizing, and managing ad campaigns to maximize performance and ROI. You will work with multiple B2B clients and international campaigns, ensuring that ads are targeted, engaging, and delivering measurable results.


Key Responsibilities

  • Campaign Management – Plan, execute, and optimize Google Ads & Meta Ads campaigns for lead generation and conversions.

  • Performance Tracking & Reporting – Analyze CTR, CPC, ROAS, and conversion rates, creating weekly and monthly reports.

  • Targeting & Optimization – Conduct A/B testing, adjust bidding strategies, and refine audience targeting to improve performance.

  • Budget & Spend Management – Monitor ad spend, allocate budgets efficiently, and prevent overspending.

  • Sponsored Listings & Additional Platforms – Manage and optimize sponsored listings on Booking.com Ads, Expedia TravelAds, Google Hotel Ads, The Knot, and WeddingWire Ads.

  • Client Reporting – Prepare weekly reports for clients to show campaign progress and highlight any changes or optimizations made.

  • Collaboration – Work closely with internal teams to ensure campaigns align with business objectives.

  • Industry Updates – Stay informed about Google & Meta algorithm changes, trends, and new ad features.


What We Look For

  • Experience – 3+ years of experience managing Google Ads & Meta Ads campaigns.

  • Certifications – Google Ads & Meta Ads certifications (preferred).

  • Technical Skills – Proficiency in Google Analytics, SEMrush, and other ad performance tools.

  • Optimization Expertise – Strong background in A/B testing, audience segmentation, and bid strategies.

  • Analytical Mindset – Ability to interpret data trends and optimize campaigns accordingly.


Nice to Have

  • Experience with sponsored listings on Booking.com, Expedia, or event platforms.

  • Familiarity with Google Hotel Ads, The Knot, and WeddingWire Ads.

  • Knowledge of retargeting and conversion rate optimization strategies.

  • Experience with project management tools like Asana, Trello, or Monday.com.


Compensation

Base pay: Starting at $8 - $10 + benefits



Gender
Pronouns
Are you part of LGBTQIA+ community?
Yes
No
Do you have a working laptop?
Yes
No
If yes, do you have an Intel Core i5 or higher (or AMD equivalent)?
Yes
No
Do you have an internet service of 20Mbps and up?
Yes
No
Do you have a webcam with Full HD (720p) video capture capabilities?
Yes
No
How soon can you start?
Month
Day
Year


We’re Excited to Get to Know You! 🎉


Hey there! Don’t be nervous—this is your chance to shine. If you feel confident, just be yourself and let us know who you are. Besides sending us your CV, we’d love to see you in action by recording a 1min - 3min video about yourself too.  That’s all it takes! 😊 


Best Practices for Your Video

  • Use a quiet, well-lit space.

  • Dress code: Relaxed yet professional—confidently representing yourself on video.

  • Speak clearly and keep it natural.

  • Ensure your camera is steady and at eye level.


Required Questions for Your Pre-Recorded Video:

  1. Highlight Your Experience

    • Share your professional background, key achievements, and relevant skills.

  2. Talk About Your Hobbies

    • Let us know what you enjoy doing outside of work and what keeps you motivated.

  3. Why should we hire you?

    • Apart from needing a job (we get it!), tell us what awesome skills or qualities you’ll bring to the table if we pick you for this role.


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